When I made the choice to focus on online sales and engagement funnels as opposed to web development last year, I had to get up to speed quickly on landing page software. When choosing a software I do 2 things extensively - research and test.
In my research two landing page platforms were recommended more than any others: LeadPages and ClickFunnels. I have now tried them both, so let me get straight to the results. Spoiler alert: LeadPages wins.
NOTE: We are talking about LeadPages.net - LeadPages.com is a different thing.
Both offer tutorials to help you get started. You can build a squeeze page or funnel, complete with integrations into your email provider, in a very short time. If you are very new, they both provide videos to watch. And they both offer great support.
The biggest difference here is the ease of use. Leadpages is a more 'turnkey' product. Clickfunnels takes a little more doing to get it done. The point goes to Leadpages.
Both Leadpages and ClickFunnels offer tons of good-looking, professional templates to choose from. The ClickFunnels templates tend to be a bit more visually dramatic. The Leadpages templates are more straightforward.
When selecting a template, Leadpages offers an option to sort by typical conversion rate. THAT'S RIGHT - you can sort the templates based on their typical conversion rate. Let's say you are building a landing page for a webinar. You can filter the templates so that you are only looking at landing page templates for webinars. THEN you can sort them so that the highest converting templates are at the top. How great is that?
And so the point goes to Leadpages.
So in this area ClickFunnels gives more options. Leadpages seems to have traded ease of use for customization. For an uber-professional (or a real control freak) this could be an issue.
So the point for amount of customization options goes to ClickFunnels. I also love the graphics and icons that come with ClickFunnels. They are professional, good-looking, and easy to find with a simple search.
This is a no-brainer. ClickFunnels costs about 4X more than LeadPages. LeadPages also offers more subscription options. Point goes to LeadPages.
No point awarded at this time. They both seem to be have issues with accuracy. Neither set of numbers matches the numbers I am seeing in Facebook ads reporting. However, Leadpages does look a bit more accurate.
So, in summary, LeadPages wins my nod. It's what I am using. I would love to hear your thoughts!! Please leave them below and let's discuss!
Kelly Coulter is a marketing consultant and coach with almost 20 years experience helping businesses win customers online.