It's a fact - new content on your website is good for lead generation. Studies show that the more often a company blogs, the more leads it gets through the website. And according to HubSpot, the smaller the company the larger the benefit in terms of website traffic and leads generated.
So how often is often enough? And is there such a thing as too often?
The answer, in part, can be found in your audience. Business-to-consumer companies benefit more from blogging more often.
Increases from blogging 11+ times a month:
• B2B - 3 times more leads than similar companies posting 4-5 times a month
• B2C - 4.5 times more leads than companies who only post 4-5 times a month
I wasn't able to find a number that could be considered TOO often, although I would suspect you have hit that number once quality begins to suffer. Quality content is King - junk content is always junk.
Can't blog 11 times a month? Do what you can. There are cumulative benefits to posting in your blog. Your posts live forever - they remain on your site where they help to increase your search rank and make your site more find-able by your customers.
For more information check out these quality articles on the same topic:
- HubSpot: How Often Should Companies Blog?
- Scripted: How often should you update your blog?
Need more? Schedule a free website evaluation with me. I would love to talk with you about your website, SEO, and online marketing strategy. And please like and share if you learned something - It helps the people you like get the useful information they need, and you will look like a rock star in the process!
Kelly Coulter is a marketing consultant and coach with almost 20 years experience helping businesses win customers online.