The Marketing Pro's Guide to Managing a Website Redesign Project
As a marketing manager, you will likely only lead large website redevelopment projects a few times in your career. But, as a website specialist, I have led many. This post contains my best advice for a non-geek leading a website project.
I have been creating websites practically since they were stone tablets, so I have launched quite a few websites for large organizations. These include:
What to spend; what to expect
End the Year Looking like a Rock Star
Between October and December of each year a phenomenon occurs in marketing departments all over the US. It's the magical end of the year use-it-or-lose-it marketing spend.
Your website could do a better job bringing in appointments - here's how
I see a lot of websites. I mean a lot of websites. All day I take calls with potential clients and we look at what they are doing right, and what they could do better.
Why Joy Matters at Work + How to Create More of It
Options for creating your website for free or cheap
I just typed "How to create" into the Google search bar. And do you know what the first auto-complete option was? "How to create a website."
It's really not that surprising. Businesses need a website, but they often don't have a budget for one. PLUS, do-it-yourself website builders have come a long way. More and more business owners are looking at creating the website themselves in order to save the expense of working with a designer.
I'm Kelly Coulter. I build websites and online marketing for smart companies. Schedule a call with me >