How to turn your website into a lead generation machine.
Your website has less than 5 seconds to make an impression. If you aren't making the case for visitors to stay and see what you are all about, you can bet your ass they are leaving.
Here's an easy way to tell whether your visitors have a positive impression of you after visiting your site: Do they call you or fill out your contact form after they have been to your website? If not, it's because they aren't staying around long enough to get engaged with your message.
Here are the 2 things your website MUST do for your visitors in the first 5 seconds of a visit.
So clean it up and make it clear. Need help? You know I'm here for you. Schedule a free call with me and let's talk.
Thanks for spending time with me today. Don't forget to like and share this article with other small business owners. It will help them and make you look like a genius!
Spa Website for SkinPro Studio - Serving Cancer and Maternity Patients, and Educating Skincare Professionals
The site was developed in 3 weeks during March 2016.
The site needed to be:
We created a site that tells the story of SkinPro Studio, and makes it easy for customers to do business with the spa.
With a beautiful custom header image.
And we integrated their MindBody scheduling software into the website in a way that looks seamless to customers. Customers can schedule appointments for themselves at the website. The appointments are saved into the spa's scheduling system, and the customer never leaves the SkinPro Studio website.
And here is what Liz Munn, owner of SkinPro Studio, had to say about working with us:
"Kelly developed my website for my new skincare business. I would highly recommend Kelly for any type of website design. She listened to what was important and provided exactly what I wanted. I find Kelly to be knowledgeable, timely, efficient, and effective in her approach. She is a pleasure to work."
Do you love the way this site turned out? Please like and share this post! Your likes and share help spread the word to other marketers and business owners just like you. And if they like it too, you will look smart and savvy for having helped them find it.
Would you like to talk about your site? Schedule a free website consultation today so we can get started.
It's a fact - new content on your website is good for lead generation. Studies show that the more often a company blogs, the more leads it gets through the website. And according to HubSpot, the smaller the company the larger the benefit in terms of website traffic and leads generated.
So how often is often enough? And is there such a thing as too often?
The answer, in part, can be found in your audience. Business-to-consumer companies benefit more from blogging more often.
Increases from blogging 11+ times a month:
• B2B - 3 times more leads than similar companies posting 4-5 times a month
• B2C - 4.5 times more leads than companies who only post 4-5 times a month
I wasn't able to find a number that could be considered TOO often, although I would suspect you have hit that number once quality begins to suffer. Quality content is King - junk content is always junk.
Can't blog 11 times a month? Do what you can. There are cumulative benefits to posting in your blog. Your posts live forever - they remain on your site where they help to increase your search rank and make your site more find-able by your customers.
For more information check out these quality articles on the same topic:
- HubSpot: How Often Should Companies Blog?
- Scripted: How often should you update your blog?
Need more? Schedule a free website evaluation with me. I would love to talk with you about your website, SEO, and online marketing strategy. And please like and share if you learned something - It helps the people you like get the useful information they need, and you will look like a rock star in the process!
I'm Kelly Coulter. I help businesses grow their revenue and their happiness through online marketing consulting and coaching. Schedule a complimentary mini-session here.