Your website could do a better job bringing in appointments - here's how
I see a lot of websites. I mean a lot of websites. All day I take calls with potential clients and we look at what they are doing right, and what they could do better.
Spa websites tend to be attractive and colorful - and that's a good thing. We all get lots of beautiful images from our vendors to use in our marketing. So spa homepages tend to include some attractive photos.
Where the website loses focus - and money - is in the user experience. Can a customer find what they are looking for easily? Can they understand the key differentiators between your spa and the spa down the street right away?
Here are the top 3 ways you can improve your website experience right now in order to book more appointments.
These tips are derived from my years doing websites for small businesses, and specifically from my experience with spas and salons. So, will you do me a favor? Drop me a line if you implement any of the items listed here, and let me know how it goes for you. You can find me at firstname.lastname@example.org, on Facebook at Facebook.com/KellyLCoulter or on Twitter @KellyLCoulter.
I'm Kelly Coulter. I build websites and online marketing for smart companies. Schedule a call with me >